Franchise

Franchise

In 2005, the decision was taken to actively pursue the Franchise process being the logical path to successful expansion. An Internaional Franchise Division was established and a Franchise Director was appointed, “ the result has been an A to Z comprehensive franchise program in both th Arabic and English language complete with :

1. Human Resources Elements

             a. Organizational structure & job descriptions
             b. Policies & procedures
             c. Accounting procedures

2. Training using the “ TTT - Train The Trainer” method

a. Training Manual for ongoing training before, during and after opening.
b. Pre-opening assistance
c. Post-opening assistance
d. Role play and simulation

3. Operations covering the latest F & B areas - QSC

a. Operations Manual with regular updates
b. Establishment of a central Distribution Center
c. Finding product suppliers
d. Marketing aids & strategies
e. Assisting with the advertising plan

4. . Store design and Pre-project plans.

a. New concept design
b. Assistance with the purchase of fixtures and furniture

5. . Execution plans

a. Assistance from a our Project Coordinator

6. Establishing the franchise package for future plans

a. The franchise agreement.

The key personnel at Hungry Bunny involved with the Franchise Process are:

1. Mr. Mutaz Al Sous the Executive Director

F Today we are eagerly pursuing the Franchising concept because we are convinced that this is the best way for expansion and is fast becoming the business of the new century.

There will be four sections to choose from as well

a. Module A with the specifications, brief explanation and a picture of …..BKIK FREE STAND FULL CONCEPT with the Drive Thru , Home delivery, dinning area for singles and family and parties . Size …..square meters

b Module B with the specifications, brief explanation and a picture of …..Corniche with the Drive Thru , Home delivery, dinning area for singles and familyand parties Size …..square meters

c. Module C with the specifications, brief explanation and a picture of …71 with Home delivery, and dinning area for singles. Size …..square meters
d.Module D with the specifications, brief explanation and a picture of Al Shati Mall .just the counter and a shared food court Size 35 square meters

Hungry Bunny Franchising Concept Criteria

Franchising is the most popular system for growing a business today. With new markets emerging, franchise opportunities are surfacing and gaining momentum. This is reflected in the growing number of local and international “Franchisor” in the Arab world regions, be it the Levant, the Gulf or North Africa, as well as an equally growing interest on the franchisee front by interested “Franchisees” eager to acquire a Saudi Franchise and start up their own branch operations.

At Hungry Bunny we believe that it is becoming clear that “Franchising” is bound to become the business of the new century and thus for the interested party to find the right franchise is hard work because there are so many issues to consider, choices to make, and questions to ask.

The Arab world is fast becoming more receptive to “Franchising” when it comes to Fast Food and the restaurant industry; therefore to be successful in franchising it is vital to understand the advantages of “Franchising” in general.

At Hungry Bunny we have developed the required criteria to grant a franchise:

There are many factors involved in determining the appropriate terms and conditions under which we Hungry Bunny would grant you (the franchisee) the right to start up a Hungry Bunny Branch. (For specific details please refer to the Franchise Offer Circular or Franchise Agreement).

These factors include,

1. The company profile of the Franchisee and line of business to determine whether Hungry Bunny would be a good addition to your own portfolio.

2. The social and economic status situation in the country where the franchise is to be operated. Focus is placed on the size and growth of the middle class.

3. The size and characteristic of the potential market place based on an analysis of the population such as age, gender, professions, etc.

4. The market demand for the Hungry Bunny Menu.

5. The results of a comprehensive feasibility study, conducted by both the Franchisor and Franchise which would determine the financial payback of the investment to be made. The study would require a visit by the Franchisor to inspect proposed locations for the Hungry Bunny branches by the Franchisee.

The above information can pave the way for specific details to be addressed leading to the final Franchise Agreement.

Obviously, it is preferable that (you) the franchisee has previous experience in the F & B, Fast Food sector and has a team to grow and expand the franchise, especially in the local market. However, it is not a must because of our comprehensive training program based on our Hungry Bunny ‘operator-friendly’ concept and our extensive management training program provides the ongoing guidance for the franchise personnel.

In turn we prepare you, or you’re designate to manage and operate a Hungry Bunny branch and provide you with the best support at all times including recognized customer service techniques and simplified staff training and management.

The advantages offered to you (the franchisee) include the well known trade name of Hungry Bunny, continuous research and development of new items, national Pan Arab market analysis, economies of scale in buying, professional training and many more.

At Hungry Bunny we have built our ‘International-Pan Arab’ Franchise policy based on defining the roles and responsibilities of both Franchisee and Franchisor described in detail in the Franchise Offer Circular and / or Franchise Agreement.

Our role as Franchisor is to provide the product or service, the management system, the operating manuals, the training manuals, assist in the pre and post opening of the outlet, a follow up system on a monthly basis to check that your branch is successful and our standards are well implemented and respected.

The role of the Franchisee is to maintain full management responsibility, including logistics, being assisted by the support of our Hungry Bunny International team members so as to run efficiently the franchise outlet. It is essential that the franchise candidate be a high-energy individual eager to become a hands-on franchise operator.

Investment

At Hungry Bunny we believe that all costs are an important and vital component of any Franchise package. Thus, the cost involved in acquiring a Hungry Bunny Franchise is based on the territory of the Master Franchise and the number of outlets being granted, plus the cost of the interiors, equipment and fixtures of the outlet

Currently, the one time franchise fee for granting a Hungry Bunny Master Franchise for the territory of Syria is as follows:

Hungry Bunny Franchise Option; (Suject to negotiations)

1. One time Master Franchise Fee of (to be negotiated) and a payment schedule is
available and to be discussed

2. A Royalty fee of 5 to 7.5 % of the total Gross sales (to be negotiated)

3. An Advertising contribution fee of 2- 3 % of the gross sales per year to be spent in
your local area, or as part of the co-operative advertising regional campaign..

4. Master or Single Franchise Period: 10 (ten) year-Franchise license.

5. Franchise renewable period for 5 to 10 more years(price of renewal to be negotiated )

6. Number of outlets: The Franchisee will have the right to open a total of 10 multiple premises in the whole country where the Master Franchise is being granted , and there will be an additional fee of $ (To be negotiated) for each additional outlet after the initial ten.

7. Sub Franchise is available for Mater Franchise holders : (To be negotiated)

The one time Master Franchise fees include the full support of the Franchisor (Please refer to Franchise Offer Circular and or Franchise Agreement obligations) for the pre-opening (location selection, training staff, line implementation etc.), design, training manuals, future follow up, updates and marketing support

Highlights: Hungry Bunny particularly provides the franchisee with the following:

1 Finding Locations : Consultation and advice regarding the location and suitability of the premises.

2. Access to product formulas and menu

3 Training Program and manuals: Hiring of employees and full training.

4 Operation Manuals, detailed training for all departments.

5 Standard specifications and guidelines for the premises including furnishings, interior design - décor, layout and fascia signs

6 Consultation and advice with regard to obtaining and installing relevant equipment meeting the franchisor’s specifications and requirements, and equipment guidance in the form of assistance in leasing or purchasing of equipment

7 Advice on an initial advertising campaign relating to the opening of the franchise business at the premises and such advertising material and artwork as the Franchisor considers appropriate, followed by a detailed marketing plan.

8. Representative on set date during Grand Opening

9. Periodic evaluations and ongoing support

At Hungry Bunny, we take pride in offering one of the most reasonable, well
structured franchise programs in the region.
Our objective is to keep the investment as low as possible with maximum
profitability through good alignment, pre-planning and pre-execution.
A training program is specifically designed to meet the needs of the prospective
franchisees in order to manage effectively an operation.
It is a comprehensive four to six-week effort to acquaint the operator in training
            with the day-to-day requirements of operating a new branch, including a specific
            period of owner’s simulation, during which you run our branch store as if it were
            your own.

Support is offered through the Hungry Bunny International team that covers management, operations, marketing, human capital and financial advice.

Our Architects and Engineers will assist in the layout, interior design and fixtures to complete your own Franchise branch.

The great concept of Hungry Bunny, combined with twenty three years experience, provides opportunities for entrepreneurs who want to share the Hungry Bunny concept and its corporate values through the Hungry Bunny International franchise system.

The benefits of joining the Hungry Bunny International Franchise network include efficient set-up and operations, intensive training; site selection assistance; ongoing field support; local store marketing and promotions; a research and development division; public and community relations programs; advertising; comprehensive training and support.

It is our “know how” to select the best quality food and packaging that you will be receiving when you are granted a Franchise, and our experience on how to run a successful Hungry Bunny franchise.

Our goal and methods are specifically designed to meet the needs of Hungry Bunny and prospective franchisees at all levels in order to effectively prepare franchisees to operate as independent profitable Hungry Bunny franchise.

For further information on

how to acquire a Hungry Bunny Franchise please contact:

Mr. Mutaz Al Sous, Executive Director

E mail: mutaz_sous@hungry-bunny.com

Hungry Bunny International Franchise Division

Main Head Office Al Ashrea’Ah square round about

PO Box 3729- Dammam 31481 - Kingdom of Saudi Arabia

Tel. (966) 3/ 809 3633, Fax No. (966) 3 -809 2761

E mail: mutaz_sous@hungry-bunny.com Web site: www.hungry-bunny.com